The function behind a logo goes far beyond being just a pretty visual. You should know that Logo design and branding are related cohesively, but they have different meanings. The Logo is a combination of typographies, graphics/symbols, and colors. It should represent the essence of the company’s personality and the brand. Today we asked our Logo designer to share the idea for the Minerio logo.
How do you start collaborating with the Minerio team?
In the beginning, I need to tell you this is my first experience with Metaverse and blockchain-backed games. So I became interested in being a part of the project.
How did you come up with the Minerio logo?
In logo design, an icon is a simplified visual that captures the spirit of your brand. after exploring all of the elements in the game, lands, factories, robots, etc. I realized that the concepts used in the game have something in common. They have a cubic structure. So now it’s time to use this template in our Logo design.
We wanted the Logo to fit our token, so we decided to work on the letter “R” as the main typography of our logo design.
One of the things we should always think about is to make our Logo unique, and I think the shortness of the word makes it possible to do so.
Other elements that we need to observe in the logo design were strength, confidence, trust, staying as timeless as possible, and being well-connected with the technology. So we designed a geometric logo to let people feel secure and trustful.
colors used in the Minerio logo design
Colors are the core communicators of your message. They tell your audience if the brand is animated or serious, innovative or wholesome, cutting-edge or timeless.
Our Logo color palette consists of cold colors like light blue, dark blue, and Purple. They can convey the feeling of passion and creativity. Therefore we can say that it has done its duty.
Finally, we can say that visual identity design is one of the main pillars of any brand.